Let’s say you had a café that you bought a coffee from every morning.

When selling any business, a seller will try to describe the business not just as it is, but also as it could be. Being able to show untapped potential and unexplored opportunities can mean a significant premium paid above and beyond what the financials of your veterinary practice would suggest.

There is a famous story about an old house owned by Steve Jobs in Woodside California called Jackling House. Steve hated the house and wanted it torn down so that he could build a new house for his family that was more suitable.  There was only one problem - the old house was a 1926 Spanish colonial-style house, loved by preservationists for its historical significance - they wanted it preserved for future generations.